Welcome to the Foundery!

Meet BIPOC founders transforming the beauty, wellness, and lifestyle landscape.

The Foundery shines a light on visionary entrepreneurs of color who are shaping the future of these industries. We delve into their stories, celebrating their innovations, cultural influences, and entrepreneurial journeys.

Here's why The Foundery matters:

Amplifying diverse voices: We believe in highlighting the untapped potential and rich cultural perspectives often overlooked in mainstream narratives.

Product Discovery: Discover the innovative products being created by these founders including ranges for POC skincare and haircare.

Empowering future founders: By showcasing successful journeys, we aim to inspire and equip aspiring entrepreneurs of color to pursue their dreams.

Championing inclusivity: We advocate for a beauty and wellness space that reflects the vibrant diversity of the world we live in.

Akosua Acheaw from AfriBeauty is changing the A-beauty game

Akosua Acheaw from AfriBeauty is changing the A-beauty game

A must-read for every beauty insider.

Unveiling Aminu: Clean Skincare With Nutrients and Efficacy

Unveiling Aminu: Clean Skincare With Nutrients and Efficacy

Divya and Kavya Rai of Friday Feeling on sunscreen for Indian skin

Divya and Kavya Rai of Friday Feeling on sunscreen for Indian skin

The sister duo innovating the sunscreen category.

Ahana Banerjee of the Clear App on the importance of tracking your skincare

Ahana Banerjee of the Clear App on the importance of tracking your skincare

The social skincare app that is changing the way you review skincare.

Diipa Büller-Khosla on Inde Wild: Blending Ayurveda with Modern Science for Global Beauty

Diipa Büller-Khosla on Inde Wild: Blending Ayurveda with Modern Science for Global Beauty

Sweet & floral news.

Unveiling the Secrets of Raw African Skincare with Violet Amoabeng, Founder of Skin Gourmet

Unveiling the Secrets of Raw African Skincare with Violet Amoabeng, Founder of Skin Gourmet

Skin deep, gut deep.

Organic Skincare Guru Megha Asher Spills the Secrets of Juicy Chemistry's Success

Organic Skincare Guru Megha Asher Spills the Secrets of Juicy Chemistry's Success

Revolutionising the rules of organic skincare.

Unveiling the Power of Ghanaian Nature with Tutuwa and Akyaa of Nokware Skincare

Unveiling the Power of Ghanaian Nature with Tutuwa and Akyaa of Nokware Skincare

The two power cousins sit down for their first interview.

The Future of Beauty: An Interview with Ananya Kapur, Founder of Type Beauty

The Future of Beauty: An Interview with Ananya Kapur, Founder of Type Beauty

On her skincare-makeup hybrid approach.

A Bride’s Guide to Ayurveda with Stuti Gupta of Amrutam

A Bride’s Guide to Ayurveda with Stuti Gupta of Amrutam

Get set, ready, bride.

Ashley Harmon of Mela Vitamins is Empowering Women With Inclusive Supplements

Ashley Harmon of Mela Vitamins is Empowering Women With Inclusive Supplements

Game-changing vitamins for women of colour.

Deep Patel on Growing Blu Atlas & Men's Skincare Success

Deep Patel on Growing Blu Atlas & Men's Skincare Success

The serial entrepreneur’s top Blu Atlas picks.

Ebony Karim of the Beauty Genie is curating haircare vending machines for Black hair

Ebony Karim of the Beauty Genie is curating haircare vending machines for Black hair

Quality products, affordable prices and convenient locations.

Sandra Velasquez is Celebrating Latina Culture through Her Beauty Brand, Nopalera

Sandra Velasquez is Celebrating Latina Culture through Her Beauty Brand, Nopalera

Nopalera elevates and celebrates Latin culture.

Roger Dupé founded Melyon for darker skin tones

Roger Dupé founded Melyon for darker skin tones

Meet one of Sweden’s most successful models.

Smita Vallurupalli is the visionary behind Old School Rituals

Smita Vallurupalli is the visionary behind Old School Rituals

Evoking the nostalgia of home.

Winnie Awa on founding Carra, the platform sorting all your textured hair needs

Winnie Awa on founding Carra, the platform sorting all your textured hair needs

It can be hard to find the perfect routine and products for your texture.

Rahel Tesfai is changing how Black women go to the hair salon with FroHub

Rahel Tesfai is changing how Black women go to the hair salon with FroHub

Maximum efficiency, minimum fuss over here.

Breaking Barriers: Leeza Mangaldas and the Rise of Sexual Wellness in India

Breaking Barriers: Leeza Mangaldas and the Rise of Sexual Wellness in India

On breaking taboos.

Is Indian Skincare Getting the Love It Deserves? A Chat with Eeti Sharma of Asaya

Is Indian Skincare Getting the Love It Deserves? A Chat with Eeti Sharma of Asaya

Talking about our melanin.

Sunayana Walia founded Raw Beauty to keep skincare simple

Sunayana Walia founded Raw Beauty to keep skincare simple

60% of the ingredients used by this plant-based Indian beauty brand are sourced directly from farmers and NGOs in India.

Bridging Continents with Botanicals: Ozohu Adoh on Epara Luxury Skincare

Bridging Continents with Botanicals: Ozohu Adoh on Epara Luxury Skincare

Cocoon yourself.

Robin Gupta is focused on functionality with Conscious Chemist

Robin Gupta is focused on functionality with Conscious Chemist

He’s building a gender neutral beauty brand in India.